7 Reasons why Customers aren’t Opening your Emails

Reaching out to customers via email can be a great way to increase sales and spread the word about new promotions. However, despite the useful information that you are trying to get across, customers may not even be opening your emails, let alone reading them.

Here are seven reasons why customers aren’t opening up your emails….  

There is not an Engaging Subject Line

The first thing a customer sees when looking at their emails are the subject lines, which is why they are arguably the most important part of any email. They act as a first impression and insight into what the content of the email will be. Using an interesting subject line will encourage customers to click on the email and read more. However, when writing your subject line, make sure it is revolved around the content that is actually in the email. Customers do not like false subject baits and will start to assume all your subject headings are non-transparent and will stop opening emails from your company.

There is no Incentive to Open the Email

Offering an incentive to open an email goes hand-in-hand with an engaging subject line. An effective way to incentivize customers to open your email is to include incentives in the subject heading of the email. This way the first thing the customer sees is, “New products in stock!” or “Extra 15% off Sale Items Through Wednesday” which will entice them to open the email and read further.

Emails are Not Personalized

“Emails with personalized subject lines experience a higher open rate of 26 percent” — Campaign Monitor

Instead of sending a generic email to all customers, target the email towards each specific customer the email is sent to. Include their name in the email, as well as information related to their frequent purchases. For example, if someone always orders a specific item, do not send them an email regarding a completely different item. This will not only drastically increase your open rate, but it will increase the effectiveness, in regard to conversion rate, of your emails as well.

Emails are Timed Poorly

The time and frequency that emails are sent at can greatly impact how many customers are reading your emails. If you are sending emails too frequently, customers may not read your emails out of annoyance. If you aren’t sending emails frequently enough, customers may lose interest. Instead, you must find the middle ground: 2-3 emails a week is recommended.

In addition to frequency, the time that emails are sent plays a big role in reader activity. Consider sending emails at times that aren’t super busy for working people. For instance, send emails in the morning or at night after people are done working.

Emails are not reaching the proper audience

Emails are most likely to be opened by active and engaged customers. Customers who have not purchased from your company in years will be less likely to open your emails and read about new promotions. Instead of purchasing an email list, consider sending emails to people who have recently expressed interest in your services. Email promotions should be focused on quality customers, not quantity of customers you’re sending them to.

Emails are not mobile friendly

Most people primarily check their email on their cell phones. Emails that are not mobile friendly can be a nuisance to view, and customers may not even bother to read them.  Make sure that your emails are properly formatted for mobile devices, as well as computers.

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The emails go to the customer’s spam folder

Some emails from businesses go to spam instead of the customer’s primary inbox. Customers are  less likely to view their spam folder, which means that customers may not even know that you sent an email! To solve this issue, make sure that your email is not from “Do not reply.” The “from” line must clearly state your company name, not simply your email address.

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4 Keys to Successful Email Marketing

As we’ve already learned, email marketing campaigns are far from outdated.

So what can you do to up your campaign’s efficacy to generate more leads?

1. Create an eye-catching subject line

Emails are constantly sold to third parties and this is why your mailbox is constantly being flooded with emails from companies that you don’t remember interacting with. To avoid being included in the SHIFT-SELECT-MASS DELETE from your audience’s mailbox, you should create a subject line that will catch the reader’s attention and make them interested to click-in. The most effective way to do this is to “personalize” the subject line! Use personal words like “you” or “name.” A personalized touch helps eliminate any doubt as to if your email is “spam.”

Example: A Special Offer just for YOU

Example: Hey *insert name here*!

2. Make your email short and to the point

The average attention span is about 10 seconds long so make sure that you put your main message in BIG letters to catch the reader’s attention. Leave all of the specific details in smaller words. The reader of your email won’t want to take the time to pick your message out of a body of text, so make it OBVIOUS as to why you’re emailing!

3. Make your email visually-appealing

On a similar note, making the email visually appealing will make the reader more interested in reading into your email because it will extend their attention span. Images can be especially effective in getting your point across in an email because images are absorbed and understood 60,000x faster than words!

4. Create a “smart” landing page

Hopefully, by this point, your reader will have clicked through to your landing page. The landing page is the most important part of your email because it determines if your reader will become a lead. The most effective way to ensure that your readers become leads is through a call-to-action.

Example: For a free consultation or information on *insert product of service here,* enter your email as well as your first and last name!


Contact MaxExposure for help with creating a custom landing page and email for your next email marketing campaign. Let’s the pros handle your email marketing, as we can 100% ENSURE that we will help you generate more leads!