The VALUE of Facebook Messenger!

Today we go through the difference between Facebook advertising with an automated Messenger component vs normal Facebook advertising. Why are so many businesses jumping on the Messenger bandwagon? This video explains the benefits and stacking of results without any extra ad spend.

How to Utilize Influencer Marketing

Word of mouth and the use of social media are two of the best forms of marketing today. So, what if you could combine the two? Well, you can — the answer is influencer marketing.

Whenever potential customers look for a product or service, one of the first things they do is ask their friends for advice. People will trust their friend’s opinion over something they read on Yelp or Google. This is where you can leverage influencer marketing. The first step in this is to find an influencer.

By definition, an influencer is “an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.” This could be someone who has a social media account, such as an Instagram, that is focused. For example, if you are a restaurant you would want to look for “foodie” Instagram accounts. But not just any account would qualify as a good influencer. Below are a few you want to look for.

Types of Influencers:

  • Bloggers
  • Celebrities
  • Public Figures

It might be hard to get someone like the Kardashians to promote your beauty products to their millions of followers but that’s ok! You can start by reaching out to public figures or bloggers. These are people who post consistently about things like fashion, food, travel or fitness and their following is usually their friends and people who are enthusiastic about that specific field.

Now that you have an idea of the types of people to reach out to here are a few steps on how to get them to be an influencer for you:

Reaching out:

Once you find a potential influencer it’s time to reach out to them. They will usually have an email you can contact in their bio or you can just send them a direct message through Instagram. Like this:

 

Incentivize your offer:

It is only fair that both your company and the influencer benefit from this partnership. Instead of paying them, send them something like free samples of your product, a free class at your studio, or a discount on your website.

 

Posting:

Once the influencer tries your product or service they should post about it on their social media. Ask them to tag you in the picture and add a location. Influencer marketing is such a great way to reach a new audience. Influencers are trusted by their following so if they post about something they like or suggest you to try, it’s more likely that their followers will follow through and actually try it.

 

Want to grow your Instagram following?? Click here to check out our Instagram posting products!

How To: Synchronize your Social Media

If you are running multiple social media accounts for your business (which you should be!) you want to be sure that all of them are telling the same story. A cohesion should exist among your sites, allowing customers to seamlessly transition between platforms while never feeling like they have disassociated between sites. Utilizing multiple sites while presenting a united, synchronized front could be the key your company is missing to putting your best foot forward online. Professionalism is a major key to securing customers and a solid social media base could be your first step.

First, visually tie together your accounts so that when jumping from platform to platform your customers feel as though they are still looking at the same company. There are multiple ways to make this a reality including color schemes, styles, and fonts. These methods may take a bit of practice to perfect, however if done correctly could really bring all of your sites together. A simple fix to this is having a logo. If your company has a recognizable logo that is present on each site, the customer is quickly reminded exactly where they are and who they are looking at. Lacking a stand-out logo? MaxExposure’s Custom Logo Design Package offers a custom logo design to help your company stand out (and stand together on social media).

Second, promote accessibility between sites. If you are looking to present your customers with a fully synchronized, full spectrum social media lineup, you want to be sure that they are noticing it, or it might as well not be in place. Placing links to accounts in the bios of other accounts or directly linking sites in posts on other platforms is a good way to promote the unification of accounts to customers.

Lastly, have the same voice behind all of your accounts, preferably the same person. Having a consistency in the content and style with which your posts are presented can give your company a voice of its own. Before long the voice of the individual running the accounts will become that of the company, as there is never a lapse in tone or consistency.

Don’t have the time to rummage through all of your accounts to post? MaxExposure offers a DIY Package consisting of software that you can use to post to all of your sites with a single click! Don’t have the time to post at all? With MaxExposure’s Social Posting – Basic package, we post for you!

 

5 Tips for getting your Business recognized on Facebook

Want to improve your social media?
Enter your information below to get the FREE social media checklist!

In the new age of social media, an overwhelming amount of individuals are receiving their primary source of both news and advertisements from social media platforms, in particular Facebook. This is why it is more important than ever to make sure that your company’s posts stick out. Here are 5 tips to getting your business recognized on Facebook.

Sharing Events

First, make sure that you are sharing events that your company is hosting. This is a simple way to promote events and encourage attendance. If a customer can RSVP on Facebook, they are more likely to keep that date in mind and actually show up to the event in question. Whether it be a networking event, a store opening, or a weekend sale, people love to share what they are up to and will likely jump at an opportunity to not only RSVP but also share with their friends and family. It wouldn’t hurt to follow up on your events as well, sharing photos or recaps, encouraging future attendance to other events you intend to host! Seeing all of the fun things going on or even recognizing friendly faces can be a great way to get new customer on board.

Screen Shot 2018-05-29 at 9.30.00 AM

Communicate with Your Audience

Social media really lends itself as a bridge between you and your customers—make sure you use it to interact with them! Whether a customer loves or hates your product, if they are sharing about it online, use this as an opportunity to reach out. While apologizing and offering solutions to individuals who have chosen to express disappointment with a product or service is a common and useful practice, also keep in mind the power of thanking loyal customers who speak highly of you. Customers and their friends and family get a chance to see how much you truly care about their experiences. Don’t have the time to scroll through your media platforms looking for feedback? Hiring a third party social media management company to sift through all of your platforms for you can save you a lot of time (and stress!). Max Exposure’s MaxExposure Essentials – Basic package includes monitoring of a variety of platforms where feedback will be carefully and professionally responded to.

Screen Shot 2018-05-29 at 9.30.35 AM

Paid Advertisements

Using ads on Facebook can be an incredibly powerful tool. Facebook works to only show your advertisements to those who are already potential customers, ensuring you get the most out of your investment. There are also a wide variety of advertisement styles to choose from, so be sure to pick one that emphasizes the key aspects of your company! A news station may benefit from a photo ad with a compelling headline, while an energetic new startup might want to lead with a video advertisement to show potential customers who they are. Try getting customers to recognize the key aspects you are trying to convey with consistency in your brand’s image across advertisements. Not Facebook savvy? Hiring a third party social media management company can simplify the process. Max Exposure offers the Facebook Advertising – Level 1package—perfect for those who want to utilize all of Facebook’s benefits without necessarily knowing how they work, or simply wanting to ensure that you are using them to their fullest potential!

Post News Updates

Posting articles that relate to your company and/or industry can be a great tool for keeping your audience engaged. Give your customers a place to keep up to date on big news and recent trends, that way when you throw in an event or advertisement, they are more likely to actually give it a read. Again, Facebook is becoming a major news outlet for some and giving a voice to your particular industry could give you a real advantage.

Screen Shot 2018-05-29 at 9.30.56 AM

Interact With Other Businesses

Lastly, interact with other companies on Facebook whenever you see fit! Liking and/or commenting on the posts of others in your industry can be a great way to become more visible to those around you. But don’t stop there—make sure to keep in mind those key demographics you’re aiming to target and look to other companies, even outside of your industry, that they may be interested in. It can never hurt to get your name out there next to other thriving businesses. The more customers start to see your name, the more they will start to recognize it, so targeting your potential/likely customers’ companies is a sure-fire way to gain the recognition you’ve been looking for. Also, look to companies who already know your name, like the ones you work with. Companies who know and work with you are more likely to interact with you, ensuring to their customers that you are trustworthy.

How to: Sell without Selling on Facebook

Want to improve your social media?
Enter your information below to get the FREE social media checklist!

Facebook is much more than just a way of promoting your business and gaining a following, it’s a way of promoting sales and gaining customers. When you think of Facebook advertisements or company posts that are trying to sell a product or service, you might think of it saying something like, “Buy your own today!” or “Click here to purchase!” There are so many other ways to promote the purchase of your product or service other than just asking the customer to buy the product. Here are five aspects that are essential to include in Facebook posts that encourage people to purchase your product or service without having to say, “BUY THIS!”

1. Post a high quality video or picture of the product/service

If you’ve read our recent blog on “How to Increase your Newsfeed Visibility on Facebook,” you already know that posts with visuals, such as images or videos, receive the most engagement from Facebook users. Visuals direct viewers attention to the product and get them interested and engaged in the post immediately with minimal effort. It is important to make sure the visuals are bright and high quality to make the product or service look as aesthetically appealing as possible. The photo or video in the post is what is going to encourage the viewer to look further or read the post if there is word content, and therefore find out more information about the product. This post shows some high quality, creative images of the products they are selling, getting potential customers to stop scrolling when they see an image they like.

Screen Shot 2018-05-15 at 11.36.10 AM

2. Include major benefits of the product/service

This can be either in the photo/video, or in words of your post. Informing viewers of the major benefits of your product or service will allow them to evaluate if the product is something they need or desire. This will determine whether or not they will keep engaging with your Facebook post, and potentially look into purchasing the product. Giving the benefits of the product without making a “buy this!” statement will portray a high quality image for your product and company because it shows you are confident in your product selling itself. This post shows a video of the product being installed easily by a child, and shows the benefits of using the product. This encourages viewers to look further into purchasing the product and clicking on the link if they are interested in the benefits of the product. Screen Shot 2018-05-15 at 11.36.15 AM

3. When price is attractive, voice the price of the product

When price is attractive to your target market, voicing the price of the product in the Facebook post will direct the viewer’s attention towards their purchase decision. Price is directly related to purchase, however it is much more indirect than bluntly telling the viewer to purchase the product. Try to avoid “Only $10.00!” statements which make your product appear cheap rather than price effective. Simply giving the price of the product or service will be enough for the customer to determine whether the price is affordable for them or not. This post states the price of the products rather bluntly, seeing as the products are priced rather low. This interests their target market and directs their attention to price and therefore purchase of the product. Screen Shot 2018-05-15 at 11.48.20 AM

4. Engage the viewer when possible

Engaging the viewer in your Facebook post is all about encouraging them to click on, like, share, or view your post entirely. This can include engaging them by: making them click on the video to actually see it full screen/hear the sound, clicking a button in your post to read more, clicking to access your company website, or simply sharing/liking your post. Most people share or like Facebook posts when the post is not entirely to do with a product or company, but rather a topic of interest to them. For example if you own a bakery and you sell donuts, creating a post on weird flavored donuts you are testing, or just a video on making the donuts will attract the attention of every viewer who likes donuts. This post shows a related image to attract attention, and then simply the name of the blog post title. This encourages customers to not only view the post, but click on the post to read the blog, therefore encouraging engagement with the post. Screen Shot 2018-05-15 at 11.36.22 AM

5. Show enthusiasm about the product

Showing enthusiasm about your product or service will make the viewer enthusiastic about engaging with your Facebook post. The energy of your post is what is going to make Facebook users stop scrolling and actually look at your post. Enthusiasm can be shown through the brightness and color in your pictures/video, or even the font and color of the text in your post. This is what is going to make viewers want to keep clicking through your post and look further into your product. This post shows a video of various pasta dishes (product), but also shows enthusiasm in the title of the post by using all capital letters, exclamation points, and emojis. Screen Shot 2018-05-15 at 11.36.26 AM If you want to improve your selling through Facebook posts, check out some of our Max Exposure products below! Facebook Advertising Level 2 Your Company Video

How To: Convert Customers through Facebook Advertising

Get the case study on how to effectively create Facebook ads!

Facebook advertising is a form of passive advertising, meaning that the ads are focused on people that are interested in businesses like yours, but may not be actively looking for your products or services. By following these simple steps, you can turn your Facebook passive ads into active ads and convert your Facebook audience into REAL customers.

1. Determine your Advertising Goals

Facebook ads are designed to attract potential future business customers. The passive audience of a Facebook ad is quite likely to NOT be in the market for your specific product or service when they see your ad because Facebook ads are not geared towards active customers. By constantly having your presence in the feed of a Facebook user, you begin engaging them. At some point when they are looking for a product/service similar to yours, your business will come to mind.

If you’re Facebook advertising goal is to immediately convert your audience into revenue, Facebook advertising is NOT for you.

Facebook advertising IS for you if you are looking to engage the market and create a pool of potential future clients.

2. Create your Lead

An advertisement is supposed to be a magnet for customers. You need to offer them the opportunity to gather value through your product or service. You are a stranger to your potential customer so by offering value before they even become your business partner, they will take your products or services more seriously. Here are a few examples of leads that can magnetize your customers to your company:

facebookadsleads.png

3. Design your Landing Page

After your potential future customer clicks on your ad, they will be brought to a landing page, or an ad homepage. This is the most essential part of  successful Facebook advertising. A simple page with all pertinent information forces your future potential customer to either listen to and continue with your ad or simply ignore it and exit. By making your ad attractive and offering value, your potential future customer won’t be able to resist ignoring it!

pexels-photo-919436.jpeg

4. Engage

Once you have paid for your Facebook ad and it is being promoted, it is essential to respond to any and all inquiries from the ad immediately. You don’t want your future potential customers to have the time to look for a replacement for your product or service… you want them to use YOUR product or service. By responding to future potential customers with speed, you will show that you are an active, involved company, concerned with it’s reputations and the needs of customers.

If you’re looking to introduce Facebook ads to your business plan but aren’t sure where to start, MaxExposure Business Solutions can help you through the process from start to finish with our Facebook Advertising Package.

Increasing your Newsfeed Visibility on Facebook

People’s newsfeeds are constantly changing on Facebook. Within minutes, you can refresh your feed and find over 10 new posts on your feed. This is because every second of the day, Facebook’s algorithm is recording and filtering what posts a consumer shows interest in, what posts their friends click on or like, and what new posts are added to pages you follow. Every time your post gets clicked on, liked, or commented on by one of its viewers, Facebook records that engagement, and your posts automatically move up in priority on that person’s feed thus improving your pages visibility.

Essentially, the more a viewer engages with your posts, the higher priority your posts get and therefore the more your posts will show up on their Facebook feed.

So how can you increase your news feed visibility on Facebook? This is as easy as changing the types of posts you post to Facebook.

Posts with images, or “photo posts” are shown to get drastically more viewer engagement than posts without images. Pictures catch the eye of the viewer, causing them to stop scrolling through their feed, read your post, and click on your post, like it, or comment on it.

The four main factors Facebook takes into account when filtering each person’s Facebook feed are: who posted it, when it was posted, interactions with the post, and type of post. Engagement is everything. The more a viewer’s engaged with your posts, (and by sharing it), the more their Facebook friends have engaged with your posts combined with the more your viewers interact with a certain type of post, such as photo posts, the more Facebook feed visibility your posts will receive.

Moving forward with your companies Facebook engagement, the three biggest tips I can give you are…

Always Keep in Mind the Content your Viewers want to see

This can be as simple as looking at your company’s recent posts and seeing which ones got more likes, comments, shares, or click-throughs. The post topics that received more engagement from your viewers are the ones that are going to reach the top of that Facebook news feed and attract even more viewer attention.

Post More Photo Content

As stated before, photo posts do receive significantly more engagement than any other type of post on Facebook. Even if you did not consider including an image with a certain post, it is extremely easy to add images that relate to the topic of your post, it will be worth it for the extra engagement your post will receive!

Manage your Current and Future Engagement Properly

You want to ensure you are keeping track of your viewer engagement on Facebook. Creating your posts and actually posting them to your Facebook feed is just one step in the process of increasing your engagement. You can tell so much about what your viewers want to see and what will increase your engagement just by looking at the comments, likes, shares, and click-throughs after your post has been active for a day or two. You can easily access this data through your Facebook insights dashboard.

Knowing how to manage and keep track of this engagement will allow you to continuously improve and increase your engagement, and news feed visibility every day!

Feel free to check out some of our Facebook services today and get one step closer to increasing your Facebook news feed visibility!

Recommended Products:

Facebook Advertising Level 2 Facebook Messenger Chatbot

 

 

 

How to Effectively Reach your Audience Using Social Media

Identify your Audience on Social Media

This is the first step to any type of marketing your company is involved in. You may think you have this figured out, because your company’s social media audience is just your target market, right? Wrong. Your company’s audience on social media is not only your company’s customers, but everyone associated with your company and your brand. Partners, stakeholders, employees, and customers are all included in your company’s social media audience. Recognizing every type of involvement your social media audience has with your company is essential in knowing how to effectively reach them through your company’s social media posts.

instagram-social-media-web-pages-internet-163141.jpeg

Another factor to consider when determining your company’s social media audience is the variety of age and demographics in your audience. For any company’s social media audience, it is safe to say the ages of the audience will contain a range of at least 20+ years. Considering this, posting content that attracts every age in your audience is very important in maintaining your social media following and engaging your audience. This means not posting content that would only be understood by one specific age group such as trendy phrases that only a younger generation might understand, as well as references to subjects only older groups would recognize.

Determine What Social Media Platforms Apply to your Audience

pexels-photo-429247.jpegNow that you have identified who your company’s social media audience is, you need to determine what social media platforms they use most, or are most valuable to them. If you already have active social media accounts, you could determine this through simply looking at your company’s current following on each social media site. You could also determine this however, by performing secondary research to find out what social media sites are most used by what kinds of people. www.statista.com contains various statistics on the demographics of users on social media sites such as Facebook or Instagram. Performing this secondary research, as well as using your current information on social media usage specific to your audience is very beneficial in knowing what social media platforms apply to your audience.

 

Find out what your Audience wants from your Social Media

Knowing what your audience wants out of your company’s social media is extremely important in creating effective content for your social media accounts. In trying to figure out what your audience wants from your social media, it can be very helpful to look not only at your specific product or service and your specific company, but at the industry as a whole. Everyone involved in your business, and included in your social media audience; partners, shareholders, employees, and customers, is therefore involved in your industry. Posts that apply to that industry as a whole will appeal to all of your social media audience.

If you run a dog shelter, you may post images or write posts for dogs that are up for adoption currently. This will appeal mainly to the customers in your social media audience. To appeal to the other sectors of your social media audience, you could post images of dogs that were recently adopted and are now in loving homes, employee stories, pet tips & advice, interesting articles that are pet / animal related and or company activities. By posting adoptions, employee stories and company activities it will allow your employees and customers to engage more and share their involvement to their personal sites.  It’s also important to remain relevant and interesting to your audience, by posting more than just “pets up for adoptions” your brand will grow further than those solely looking for a new family member, which can help other animals get adopted by people sharing content that they find interesting, which helps grow your brand and link back to your social media channels.

 

Create a Personality for your Social Media that Appeals to your Audience

Creating a personality that all of your social media audience can relate, or agree with is extremely important in attracting your audience to your company’s social media posts. People not only pay attention to the pictures being posted, or even the words written in the post, but how they are written, and the voice behind them. Knowing the type of personality that would appeal to your audience will make them enjoy your posts even more, and feel more comfortable engaging in your company’s posts with responses, likes, and so on. This will also encourage your audience to read through your posts when they see them on their social media feed as they not only like seeing the posts, but hearing that voice behind each post.

pexels-photo-708440.jpegHaving social media accounts that are constantly receiving likes, comments, or reviews from your audience will further enhance the effectiveness of the accounts, as well as help your company maintain a good brand image. Although your company already does maintain relationships with your customers through business transactions & follow up, social media can be another great way to enhance those relationships, and maintain a company presence even without people actually physically interacting with your company.

 

Implementing your New Social Media Strategy

Making alterations to any business process can seem daunting at times, but that is never a reason not to do it. Whether you just need to make one slight change to your social media accounts after reading this, or feel the need to do a complete overhaul, it is possible, and it is always worth doing to improve your company. Below are three ways you can go about implementing your new social media strategy…

Hiring a Social Media Management Company

Hiring a third party company to revamp your social media accounts and create posts for your company allows you to almost entirely eliminate the stress of doing it yourself. Social media management companies not only post to your company’s accounts, but meet with your company’s employees to discuss the type of audience your company wants to appeal to. Our company, Max Exposure Business Solutions, offers various packages to help maintain an excellent social media presence, including our Max Exposure Essentials – Basic package. This package includes social posting, responding to customer reviews/comments, and monthly analytics reports amongst other services. 

Hiring a Professional for In-house Training

Hiring a professional to train you or one of your employees on how to use social software can be extremely helpful in revamping your social media accounts. This is a cost effective way to get a handle on where to start in improving your social media accounts and how to constantly track the progress of your social media activity. Max Exposure Business Solutions offers a DIY Software Training service which offers one hour of professional training on social posting, social listening, social media analytics, and more.

Facebook Ads

pexels-photo-267482.jpegCreating Facebook ads for your company can help you identify who your audience is, and gain an increased following from your audience. People on Facebook will view your ad and if the subject appeals to them, they can click on the ad, view your page, and like your page, automatically sending your posts to their feed. This is a time and cost efficient way for you to identify what people apply to your company’s social media audience, while simultaneously marketing for your company. If your company is looking to increase their Facebook following and find its social media audience, feel free to look at Max Exposure’s Facebook Advertising – Level 2 package!

 

 

The Future of Social Media

Social media has evolved rapidly over the last fifteen years. With Facebook coming into play in February of 2004, and the now extremely popular SnapChat developed in September of 2011. I am currently 20 years old and the only reason I can still remember a time without the constant checking of social media is because my mom refused to buy me an iPhone until my senior year of high school. Even with my high-end flip phone, I still had a Facebook account I checked from my computer. I remember the very day I got my new iPhone, I downloaded all the social media apps immediately, specifically Instagram (which is app based) and made an account.

LAS VEGAS, NV - August 26,2016: Vignette Selective Focus Apple i

Social media is now a major part of our lives and connects us with more people than any one person could expect to meet throughout their lifetime. What I like to call “the big four” of social media; Facebook, Twitter, Instagram, and SnapChat, were all developed within the span of seven years. This begs the question, how long will it be before these platforms are replaced? Are these the four social media platforms I will be using when I am 40 years old? Or will there be yet another social media spike and Facebook, Twitter, Instagram, and SnapChat will just be “things of the past?”

Our advanced technologies are what has allowed for social media to grow and develop as it has. Technologies that connect people based on who they are already connected with, people who live near them, or have traveled to the same places as them, and so on. These technologies are still developing and improving extremely quickly. Let’s say you go online and shop for a winter coat on Macys.com. You stop shopping, log into Facebook or Instagram, and that same winter coat you were just looking at is going to appear in your advertisements.

People Looking up at Social Media Icons

We are living in an age where our computers and our cell phones know us better than some of our closest relatives. You can tell so much about a person’s interests, hobbies, job title, relationships, and even personality by what they search online. As technologies advance, and our computers gather more and more information about us, our social media will expand into even more interactive and knowledgeable online communication platforms.

I am currently a junior at Bentley University and while sitting in my Interpersonal Relations in Management course my professor said something that sparked my attention. He said “we scroll through our social media accounts trying to find something to spark some type of emotion in us. Although social media has proven extremely successful, there is still something missing in social media that is achieved through our real life connections between people.” The emotions that we achieve from actual human connection will never be undermined by the emotions we achieve through social media.

This is however, the next step for social media. Trying to achieve real connection online like we do in person. This could be attempted through virtual reality social media so it appears more like you are with your friends and colleagues rather than just seeing them on a flat screen. There has been rumors over cell phones with curved screens or cell phones projecting holograms. This kind of advance in technology would allow for social media to look extremely realistic and further consumers’ entertainment, allowing social media to achieve emotions closer to the emotions we achieve in real life connections.

There is no telling exactly where social media will take us in the future, but regardless, social media is now and will forever remain an important aspect of our lives. Connecting us with jobs, future spouses, friends, distant relatives, and so on, allowing us to reach more people than we could on our own. Technology will allow social media to expand into something more advanced than many of us can imagine right now, but it will never surpass the gratification we receive from our real life connections.

How Pets Play a Role in Social Media

 

From dressing pets in cozy sweaters, to letting them sit shotgun with you while you run errands and even featuring them in your Christmas card, people today see their pets as legitimate members of their family more than ever before. One way to show off these family members is by plastering their cuteness all over social media.

The Craze Behind Pet Pages

zAWvEMgbR2ixg92vSsJI5g

Looking through my Instagram page, I can tell right off that bat I follow at least 15 animal or pet accounts. I personally enjoy following these accounts because they provide a refreshing change to the countless selfies and meme posts I see all of the time. Once I scroll to a video of a French bulldog puppy wearing onesie pajamas I immediately like the video and watch it at least six times. My mood is instantly boosted and I tag all of my friends in the post to make sure they can witness the cuteness too.

For many people, their Instagram accounts are very structured, and platforms like Instagram provide a way to market their own personal brand identity. Some people love to share their perfect pooches on their personal account, but some feel it would be better to have an account separate from their own.

IMG_4011

This is why making an account for your dog or cat is so appealing. The purpose of these pet accounts is to be fun, light hearted, and adorable. It lets pet owners utilize social media in a comfortable way that shows off their fun side, and allows them to brag about how wonderful their pet is. Studies show that about 65% of people who own pets post about them on different social media platforms at least twice per week, and one in six of these pet owners have actually created a social media page specifically for their pet. The craziest thing is that some of these pet accounts receive more attention and gain more followers than their personal accounts.*

Why Make a Page for Your Pet?

fullsizeoutput_ad1

To get more insight I went to my friend who created an account for her three-legged rescue golden retriever, Koda (@kodathe_golden) a few years ago. Her account has over 1000 followers and features pictures and videos of Koda running around in the backyard, playing in the snow, and taking baths. The captions for her account are written from Koda’s perspective, which makes each post even more fun and personal. When I asked my friend why she created this account, she explained “I had a million pictures of Koda on my phone and I wanted to share them with my friends and family on Instagram so they could see exactly why I was so obsessed with her. Koda’s Instagram account also provide a way for me to promote adopting animals, especially ones that might need a little extra love.”

fullsizeoutput_ad2

Our Director of Client Services, here at MaxExposure, Aly, also has a instagram for her cats @the_siberian_squad, where she features their antics, captions from their perspective and the sibling rivalry between the brother & sister duo! When I asked her why she did it, she explained that her friends and family, mainly her own sisters, were getting annoyed ONLY seeing cat pics on her personal instagram, so she created another one just for them. She also mentioned that, “It allowed me to join a community, the cat community, on instagram which is full of fluffy fur-babies and helpful advice from their moms (& dads). I found the network particularly helpful when we got our second cat, and I needed advice on how to integrate them!” Her incredibly cute duo, Piper & Dash, have about 2500 followers and counting!

How it Helps Animal Shelters

fullsizeoutput_ad7

Social media has also played a huge role helping animals in shelters find their forever homes. Animal shelters and fosters all across the world are using social media pages to post pictures of their adoptable animals in hopes of finding these furry friends a family. By posting a cute picture of a dog on an animal shelter’s Instagram account it helps spread the word and increases the chance of adoption. Someone might see the post, tag their friends, and then encourage them to adopt. Social media is also extremely valuable to these shelters because it is a completely free method of advertising. Most animal shelters & fosters run on donations and volunteer work and advertising usually does not make the budget. By getting these pictures and stories of the animals out on different platforms, animals have a much higher chance of going home with a family.

How to Get Your Pet to be a Social Media Star:

If you want to jump on the social media pet account bandwagon, there are a few things you should know before you make your fur babies account.

  1. Make the account handle something unique and something that reflects your pet. You don’t want to get lost among all of the other generic pet accounts, so make sure your username is fun and stands out.
  2. Find your pet’s voice. The best accounts are the ones where you feel like the animals themselves picked up the phone with their own paws and made the post. Sharing their lives through their own perspectives will be sure to gain you more followers
  1. Post consistently. You want to be just as loyal to your followers as your dog is to you. Post a few times per week to keep your followers engaged, and make sure to switch up the content to keep the account interesting.
  2. Hashtags will help. Boost your following and get noticed by using fun and popular hashtags like #TongueOutTuesday or #WhiskerWednesday. These hashtags will help other pet loving accounts find you and make sure to follow them back! Also having a set group of hashtags that you use on each post will help for search-ability, but be sure to change them up every few months to continue to grow the page!

Very few things in the world make me happier than opening up Instagram or Facebook and seeing an abundance of adorable pet pictures and videos. Pet owners today are more obsessed than ever before with their furry friends, and what better way to show the love for them than through social media?

 

*https://www.prnewswire.com/news-releases/new-survey-shows-pets-are-social-medias-top-dogs-and-cats-300256791.html