As we’ve already learned, email marketing campaigns are far from outdated.
So what can you do to up your campaign’s efficacy to generate more leads?
1. Create an eye-catching subject line
Emails are constantly sold to third parties and this is why your mailbox is constantly being flooded with emails from companies that you don’t remember interacting with. To avoid being included in the SHIFT-SELECT-MASS DELETE from your audience’s mailbox, you should create a subject line that will catch the reader’s attention and make them interested to click-in. The most effective way to do this is to “personalize” the subject line! Use personal words like “you” or “name.” A personalized touch helps eliminate any doubt as to if your email is “spam.”
Example: A Special Offer just for YOU
Example: Hey *insert name here*!
2. Make your email short and to the point
The average attention span is about 10 seconds long so make sure that you put your main message in BIG letters to catch the reader’s attention. Leave all of the specific details in smaller words. The reader of your email won’t want to take the time to pick your message out of a body of text, so make it OBVIOUS as to why you’re emailing!
3. Make your email visually-appealing
On a similar note, making the email visually appealing will make the reader more interested in reading into your email because it will extend their attention span. Images can be especially effective in getting your point across in an email because images are absorbed and understood 60,000x faster than words!
4. Create a “smart” landing page
Hopefully, by this point, your reader will have clicked through to your landing page. The landing page is the most important part of your email because it determines if your reader will become a lead. The most effective way to ensure that your readers become leads is through a call-to-action.
Example: For a free consultation or information on *insert product of service here,* enter your email as well as your first and last name!
Contact MaxExposure for help with creating a custom landing page and email for your next email marketing campaign. Let’s the pros handle your email marketing, as we can 100% ENSURE that we will help you generate more leads!
Instagram has recently released a new feature for their stories. This feature is called “questions.” Similar to sites like Ask.Fm or Quora, Questions is a feature that allows you to directly ask users questions without having to DM them. This feature is extremely useful for businesses because it prompts your followers to give feedback on your service or products or, simply, ask you questions.
To be blunt, we live in a day and age where much of the population is often too lazy to look up a phone number or email, as it can be very difficult to find correct listing information. By posting the questions feature on your story, users reply to your story with their questions. From there, you have the option to respond to these questions on your story for all to see.
Here are some examples of good questions that you can prompt your followers with:
- What new products or services would you like to see us offer?
- What is your favorite food on our menu?
- How can we improve our service?
- What is the best experience you’ve had with us so far?
Below find an example of what these questions, submitted and answered may look like.on a personal profile… thank you mashable.com for offering these graphics!
So, you want to know how to create an interactive hashtag and Instagram hashtag campaign? Let’s start by explaining what an interactive hashtag is. An interactive hashtag is a symbiotic marketing technique used by companies to get their social media users to interact with their brand online in exchange for some sort of reward. It’s a bit difficult to explain and understand so we’ll give you a few examples…
Heineken #SparkMyParty – Heineken promotes #SparkMyParty specifically to younger Instagram users in New York City. When Instagram users use the hashtag and tag Heinkein in a post or Instagram story during a live house party, they have the chance of being paid a visit by Heineken during their house party. Representatives from the company will show up during the party with free beer, balloons, DJ, snacks and brand gear. This campaign not only spreads the word about the Heineken brand but also makes the customer base excited to interact with the company.
Wilhelmina Models #LoveYourGenes – Wilhelmina is a global modeling agency that represents many celebrity supermodels and talent. When you post a selfie using the #LoveYourGenes , WIlhelmina promises that they will look at your photo. If they find you to fit their needs for new models, they will message you and you will get the chance to visit the NYC office and discuss modeling opportunities. This campaign makes it easier for Wilhelmina to find fresh faces as well as gives social media users the chance to easily be discovered.
So how can you create your own interactive hashtag?
1. Pick a reward
What exactly do you want your users getting out of promoting your brand? Perhaps if they post with your hashtag they can receive 10% off? Maybe be entered in a contest to win free products or services? The options are unlimited.
2. Create a hashtag
Looking back to #SparkMyParty and #LoveYourGenes, what is the purpose of your interactive hashtag campaign? Be sure that your hashtag is catchy so that your users will easily remember it and won’t misspell it when using it on their posts. As a social media and business solutions company, let’s say we wanted to run a campaigns where you win a year of free services…. Perhaps a hashtag we could use would be #MaximizeMyBusiness. This hashtag is unique so we know that the average user won’t be using this hashtag on any normal photos, the spelling is simple so it will be difficult for entrees to misspell it and it’s fairly simple to remember because it’s a play on words for MaxExposure Business Solutions.
3. Keep track of your socials
The most important part of your interactive hashtag campaign is to keep track of all entrees! The last thing you want is to either forget about your campaign and make your business appear flakey OR not give all entrees a fair chance at winning.