Employee Feature: Alli Burns, Marketing Assistant

Hi!! My name is Alli and I’m the face behind many of the MaxExposure blog posts! I have been working with MaxExposure for a little over a year as a marketing assistant. To give you a little background on me, I am originally from Connecticut, I am a marketing major attending Bentley University, I am a big red sox fan, and on the weekends you can catch me watching Friends reruns!

What do you do for MaxExposure?

I am responsible for creating and posting social media content for customers to maximize their social media engagement and following. I am also responsible for creating and publishing content on our MaxExposure blog to give our customers, and blog viewers, social media tips and inform them of new marketing trends to help them improve their own marketing strategy!

What is your favorite part of your job?

My favorite part of my job is hearing back from my boss, Aly, that one of my clients is loving the content I am posting for them. To know that I am not only helping a company increase their online following and sales, but that I’ve actually excited them about their social media account, and their business in general, is extremely rewarding.

I’ve also greatly enjoyed writing and publishing our MaxExposure blogs and learning about new marketing topics, tips, and trends that not only can help our customers, but make me a better marketer as well! ((Click here to check out more of our MaxExposure blogs and get tips on how to improve your company’s marketing!))

Why do you feel companies should choose MaxExposure?

I think companies looking to improve their marketing tactics and company profitability should choose MaxExposure because they are a family-run business. Being a family-run business means they are extremely invested in their customer’s satisfaction with our services. In using a larger marketing company, often times your only point of contact is “customer service” calls and email. At MaxExposure, any time a customer has a concern about their products, they have the opportunity to reach out and speak directly with the employee in charge of providing their services.

Speaking with the actual person in charge of the services gives the customer an opportunity to not only consult that employee regarding their concerns, but collaborate with them and get advice from an expert on how to improve.

What is your favorite MaxExposure product?

My favorite MaxExposure product is the new Website Builder product! A lot of small businesses have outdated or nonfunctional websites so being able to see the transformation of their online company image has been amazing! 

 

If you need us to boost your social media following and engagement, check out our MaxExposure Social Posting products today!

Social Media Marketing Tips for Restaurants

The phone most definitely eats first. Look up the term “foodie” on Instagram or Facebook and you will find thousands of accounts, photos, and videos dedicated to food. Using social media to help market your restaurant is a no-brainer. Here are 5 tips to spice up your social media…

Instagram Hashtag

When posting on Instagram, create a hashtag unique to your restaurant. Any time you post a picture using that hashtag you are encouraging followers to use the hashtag if they make a post about you too. You can say something like “use our hashtag for a chance to get featured!” or “receive a free coffee when you use #XXXX on Instagram!” This way your account will include content both from your business and your customers.

Photography

Pictures are going to be essential for any of your social media posts and you want them to look good. The best part is you don’t have to be a good photographer to take great pictures of food. All you need to do is follow a few simple steps. Download a photo editing app on your phone such as Lightroom or Vsco- you can play with the brightness, sharpness, and clarity of the photos as well as adding filters. Additionally, use the same background for every picture. If you take a photo on a white table always take the photo on the same white table that way your feed will be aesthetically pleasing.
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Giveaways

People love getting free stuff. Hosting giveaways such as a free gift card or a free meal can help create buzz about your business. It can help you increase followers and interactions on your page. You can do something during different holiday seasons, or just randomly. Here is an outline of potential terms:

TO ENTER
1. Like this photo
2. Follow our account
3. Tag a friend you’d share this meal with (1 tag=1 entry)
4 random winners will get a FREE appetizer and drink on their next visit!!!

Interacting with Customers

Make sure that you respond to customers’ comments and complaints on social media. The responses should be personalized and not generic. Try to get to responses within an hour of receiving the comment. If you aren’t confident you will check these interactions often, a good tip is to create a rotation with your employees to have the job of checking and responding to any social media interactions for the day. ((if you want to insure quality and fluidity in your customer interactions, check here to check out our reputation management package!))

Influencers

We have talked about Instagram influencers in the past and food bloggers are a goldmine! Don’t be afraid to reach out to food bloggers to partner with them to get the word out about your restaurant.
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To increase your restaurant’s social media following, click here to check out our social posting products!

Restaurants, GET MORE SALES!

Today with go through our Facebook Messenger program, designed to drive more sales to your restaurant. Are you using Facebook Messenger to drive sales? If not, you may be missing out. Compare this program to your current marketing efforts. This program gets new customers who have never heard of restaurant to go in, existing customers to come back more frequently, and has a trackable ROI.

Stop giving out FREE WIFI!

Today we go through how you, as a business owner, can leverage your wifi and gain valuable customer information. You can also use it to drive traffic back to your business. Instead of just giving wifi for free and not getting anything in return, give it out with the purpose to help your business. Check out our demo and how we use Facebook Messenger to automate this process for our clients.

How to Effectively Market your Home Improvement Business

The home improvement industry is an extremely fun one, especially for customers in the target market. Customers love learning about and purchasing home improvements because their home is something they live in and enjoy every day. Accenting on this rather than simply trying to market your business in particular will differentiate your company from other companies in the home improvement industry because you will not only engage and attract customers, but excite them. Below are five social media marketing tips for your home improvement industry…

 

Showcase Customer’s Home Improvement Projects

Customers love seeing what you’ve been able to do for people in renovating and improving their homes. This way, when they see something they like, they’ll hire you and maybe show you a picture from your Instagram and say, “I want to do something like this.” Posting pictures of your previous home improvement projects gives them an idea of what they may want you to do for them in their own home. The customer whose home you are posting about will also love that you recognized their improvement project enough to publish it to your company’s social media. This will enhance your relationship and customer loyalty with them as they feel like they are appreciated and important to your business.

 

Give Ideas for DIY Home Improvement Fixes

Although giving customers quick DIY home improvement fixes is not going to generate profit for you in that fix, it will show the customer you care about them. You are not only showing that your company is knowledgeable in home improvement projects, but that you are willing to help customers with the small stuff that they don’t need to hire a company for. They may use your quick home improvement fixes for the small projects, but they will also be familiarized with your company, and turn to you for the bigger projects they prefer to hire someone for.

 

Post Pictures of Employees

Customer service is extremely important in the home improvement industry. New customers are going to be wary about letting “strangers” into their homes, so be sure to show your employees rather often on your social media. This will build a sense of trust with your customers because they will get to actually see who’s going to be showing up at their door for the project.

 

Be Specific in your Written Content

When customers are looking at doing a home improvement, they do their research. They find out which material is most durable for their wood floors, which tile grout is easier to clean, and what brands of windows are the most secure. Customers familiarize themselves with many of the home improvement materials and terms so being sure to say “mahogany” instead of just “wood floors” will reassure your customer that you know what you are talking about, and that they know what they are purchasing.

Enlist the Help of an Expert

Even though you and your employees know the home improvement industry front and back, marketing your home improvement company is an entirely different battle. This is when it can help to hire an expert on marketing and social media to insure you maximize your online presence and customer following. Marketing experts will post the most effective content, on a regular basis, and allow for your own input as well such as new company images or products you want to showcase.

If you are looking to maximize your home improvement company’s outreach on social media, click here to check out our Home Services package today, or give us a call for more information!

Is the customer always right?

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We want to ask local businesses and marketers, what do you think of the phrase “the customer is always right?” Is having the right clients worth more than having a larger volume of clients that aren’t the right fit?

Watch below and let us know your thoughts in the comments!

Small Business Tips: Using Personalized Marketing to Reach Customers

Let’s Get Personal.

As many of us have noticed, companies online have been getting increasingly “personal” with their customers…maybe even so personal that we’re a little creeped out. For instance, when you are online shopping on a clothing website and then you go on Instagram and there’s an ad for the same exact dress you were just looking at a moment ago. Many people can even recall a time when they were discussing let’s say a certain book with their friend and that same book showed up in an Amazon advertisement without them ever having viewed it online. Maybe it’s our phones listening to us, or maybe, it’s the businesses we shop at.

Although some forms of personalized marketing can come off as a bit creepy and are not super effective in boosting sales or customer retention, personalized marketing, when done correctly, can have a significant positive impact on your business. So how do we use personalized marketing correctly?? Here’s how…

 

Get CONSENT!!!

Screen Shot 2018-11-07 at 12.24.08 PMFirst things first, if you’re going to personalize emails, text messages, printed mail, or Facebook messages, you have to get consent from the customer first. This means that the customer has to have given you their Facebook account information, phone number, address, email address, and name. One way many companies do this is at checkout when they ask if the customer would like to receive text or email alerts on upcoming sales, promotions, and company news. This way when they receive the personalized marketing, they don’t think your company is tracking down their information or stalking you online because they gave you the information themselves.

 

Track Purchases

Now that you have the information you need to send them more personalized marketing, you need to figure out what type of message you’re going to be sending them. Seeing as you are operating a small business, you may not have access to softwares that track individual customer purchases, so tracking which products are selling the most currently is an easier alternative.Utilizing your social media can be helpful here too by viewing the posts your company is tagged in by consumers. Keeping track of which inventory is selling, and promoting a related product or service will get you a much better return by boosting sales of that product even more. 

 

Comments, Compliments, & Concerns

ALWAYS ALWAYS ALWAYS write down anything a customer has to say about your business. Whether it’s in regards to a specific product or service, a specific customer experience, or customer service. If you run a restaurant, write down what customers have to say about certain dishes so you can either change up recipes, or promote a popular dish more often. Even viewing customer reviews on Google, Yelp, or Facebook can be extremely helpful in receiving more specific input on your company’s progress.

 

If you want to get personal with your customers and boost your sales, let us show you how! Click the hyperlinks to check out our Customer Voice and Reputation Management products!