Limited Budget?

Do you have a limited budget as a small business? Where do you start when it comes to marketing? Often times we hear businesses who acknowledge they need marketing help but have limited resources. The question is always, “how do I know where to start?”

The Key to Marketing Small Businesses

brainstorming-collaborate-collaboration-1204649.jpg

Operating a small business is not something to try to sneak past your customers, but rather something to accent on throughout your marketing strategy. There are so many benefits to purchasing from small businesses as opposed to large businesses. Accenting on the personalized customer service, increased customer value, and high quality products and services your small business offers, will greatly increase the effectiveness of your company’s marketing. Below are three tips to helping you unlock the key to marketing your small business!

Inbound Marketing is EVERYTHING

cellphone-device-digital-marketing-893893.jpgConsidering that small businesses tend to do less business and therefore generate lower profits than larger businesses, there is less money to be allocated towards the marketing budget. Inbound marketing is extremely helpful in allowing small businesses to compete with larger businesses who can afford to spend more on marketing. TV advertisements, print advertising, and radio ads have become extremely ineffective in recent years as customers are now using social media and music and tv streaming services. Inbound marketing includes blogs, websites, and social media marketing. Inbound marketing revolves around attracting the customer to your business, rather than simply marketing a product or service to them. It’s about creating a need for your customer so they come to you as opposed to the other way around.

If your business needs help with improving its inbound marketing, click here to check out our MaxExposure products on our website!

Give your Customers the Inside Scoop

One of the best parts about working with a small business is that you actually get to know the people you are working with. New customers want to know what to expect when meeting your business’ employees for the first time, and existing customers love to see the employees they love and are familiar with! Make sure to post an image of your employees at work either in-office or out of the office and keep them updated on your employees’ lives to engage them and increase their trust in your business! Posting content about an employee’s promotion or recent wedding shows your customers that you care about your employees and allows them to build relationships with your employees as well.

Screen Shot 2018-12-21 at 2.57.21 PM.png

Customer Satisfaction Goes a Long Way

Last but not least, one of the most important aspects in effectively marketing your small business is following through on the customer service your customers expect. Satisfying your customers not only ensures they continue purchasing from your business, but that they will recommend your company to their friends and possibly even write you a review online! Customer recommendations and reviews go a long way in marketing your small business. Small businesses are typically not well-known and trusted right off the bat because many people have never used or heard of them before. Through customer satisfaction, reviews, and recommendations, your small business expands its customer base and improves its branding.

Check out our MaxExposure social posting products for your small business by clicking here!

Do you know your customers birthdays?

Today we go through how you can use Facbook Messenger to automate personalized messages that are sent every year to your customers on their birthdays. They can even include offers or coupons to drive them into your store. The best part is, you don’t have to do any data entry or keep track of a birthday list for email marketing. The system does it all for you.

 

What’s your strategy?

One of the biggest mistakes we see people make is that they don’t have an actual social media marketing strategy. They don’t set any goals or know how to achieve them. They are inevitably disappointed with the results of their marketing efforts. Today we go through how to formulate a basic social media strategy.

Are you networking with the right people?!

Video

Do you go to networking events regularly? Networking events allow you to show your support for the local community and establish yourself as the local expert. As you establish more relationships in the community you will start to see awesome things happen. People want to do business with people they have a good relationship with.

How well do you know your customers?

No matter if you have hundreds of customers or just a handful, getting to know them can be the key ingredient to repeat business and or long term customer loyalty.

Here at MaxExposure we pride ourselves on offering the highest  level of customer service possible, down the the smallest detail of greeting our customers by name when they call (caller-ID, is KEY for this :)). Asking your customers about their life, major events coming up, what they did this past weekend or even remembering their order (at a restaurant) helps to make your customers feel appreciated and that you care about them for more than just their role as a patron.

So how do you work to keep your customers? In age of social media, its easy!

  1. Host an Event – Events are a great way to get to know your customers outside of the “buyer-seller” relationship. Whether its a wine & cheese mixer at retail store, a customer appreciation happy-hour, or a special “members-only” class at the gym, having small events allows you to meet each of your customers and spend time getting to know them!
  2. Connect on Social Media – Highlighting your customers and or taking pictures of them in your business is a great way to not only thank them for their business & loyalty, but also a great way to increase your social exposure. When you feature your customers on your social media, it’s very likely that they will repost and promote you to their following.
  3. RESPOND to YOUR REVIEWS! – Responding to your customers reviews when they are complimentary is JUST as important as when the customer has an issue. Thanking your customers publicly online, is crucial to ensuring they come back and visit your business again. The smallest gestures have the biggest impact, BUT, if you feel you don’t have time to keep up with your reviews, we’re always here to help you by monitoring and responding to them on your behalf! #shamelessplug
  4. Create a loyalty rewards program – we’re pretty sure it goes back to the days of potty training, but our society is highly driven by cause & effect rewards. Whether its a free wash after 10 car washes purchased, a punch card towards a free sandwich  or a 25% off coupon after your 1st visit, about 64% of small businesses say their loyalty programs have been successful.

Don’t worry, while you’re taking the time to get to know your customers, we are here to help monitor your reviews and manage your social media!

Need help with your online marketing? Check out our 80 products and services offered!

 

Content Marketing Mistakes that YOUR Business Could Be Making

Want to improve your social media?
Enter your information below to get the FREE social media checklist!

If you don’t focus your energy into creating the right content, your time has been wasted. The three most common marketing mistakes that every business makes are…

  1. Filler content is better than nothing
  2. “If I had more time, my content would be better”
  3. Beautiful content = larger audience & more leads

Here’s why these three points are completely wrong…

Screen Shot 2018-05-21 at 12.56.21 PM

Filler content is better than nothing

Content Marketing

If a majority of the content that you put out is “filler,” than your audience or rather, your customer base will stop looking at your content because “filler content” holds no value. It is better to take more time creating better content than to simply inundate social media with content that has no value.

Source or develop content that provides your audience & customer base with something that they can relate to. Articles that are relevant to your industry but also give your customers interesting information provides value and is a great way to help gain exposure but not inundate your customer with information solely about your business.

Decreased value will lead to decreased interest in your product or service. Some customers in your audience may even begin to associate your product or service with dis-value because your social presence creates an aura of quantity rather than quality.

“If I had more time, my content would be better”

Finding time for social content can be challenging

Taking 10 or 20 minutes out of your day to focus on content creation for your company helps keep your company’s content fresh and new. Taking this time out of your day will also leave you feeling less stressed because you know that you will have time every day to plan or create instead of “half-a&*ing” content at the last minute.

Beautiful content = larger audience & more leads

Beautiful Content

Unless you’re a travel agency or clothing company, beautiful content does not always equate more leads. For example, if you’re a plumber, customers don’t want to see stock images of shiny pipes on your social media (save that for the website). They’d rather see real projects that your company has completed… even if they are the most visually appealing. Showing real projects and or videos of job sites shows the customers what to expect but also how you and your team work.

Transparency: Your Top Priority

This past week I discovered that one of my favorite clothing brands was not animal-friendly. As a vegan, this greatly upset me because my lifestyle is aimed at sustainability and limiting my use of animal products. In my rage, I wrote a well-worded, polite yet also snippy post on one of their social media sites. I was hoping that the company would contact me apologizing for their mistake. When I checked this social media site about an  later hour, I discovered that my post had been removed by the company. This brand not only removed my feedback, but they also destroyed a possible dialogue and refused to give me A+ customer service. They lost my loyalty, my future business and my good opinion of them.

This entire scenario could have completely avoided if this brand was simply… transparent. Transparency is one of the keys to all successful businesses. Transparency creates loyalty and loyalty creates repeated business. In light of this recent scenario, here are a three easy ways that you can build your brand’s reputation in regards to transparency.

Create a medium for customers to contact you directly

By establishing a medium for customers to contact you directly, they can directly ask you any questions or concerns they may have. The last thing you want is for a customer to reach out to third party for an answer regarding your business because it creates opportunities for misunderstandings and loss of business. Sometimes customers do not want to sit on the phone with customer service, and look for other ways to communicate quickly. One of the easiest ways to establish one of these mediums is through a  Facebook Messenger Chatbot or Live Chat. With a chatbot, automated responses are sent to your customer regarding any of their questions while with live chat, the customer chats one on one with a business representative.

Respond to ALL feedback

Not responding to feedback makes it look like your business doesn’t care. Deleting feedback makes it looks like your business has something to hide. Without explanation, it is clear why these are poor decisions. Through quick and polite responses to negative/positive feedback, customers feel like their opinions matter and misunderstandings are avoided. Having a o  Reputation Management system is best way to retain customers and have high ranking customer loyalty.

Allow employees to voice their opinions on products publicly

An employee is the ultimate narrator to a business’ quality because they understand the inner workings of everything that occurs “behind closed doors.” By displaying employee opinions in public places, such as on your companies social media & website, customers are more apt to trust your business because the people that work there, themselves, trust it and have a high opinion of it. Doing this through employee reviews of products, employee videos and testimonials is a great way to encourage more customer trust.

Looking to improve brand loyalty, transparency and reputation all while gaining and retaining customers? Not sure how? Contact us today!