Does WIFI = Revenue?

Today we go over how to use the Facebook Messenger program to give out your WiFi and bring in valuable customer information, and drive sales. Are you just letting your customers connect to your WiFi for free? If so, you may be missing out. We go through a step-by-step process on how to do that.

Stop giving out FREE WIFI!

Today we go through how you, as a business owner, can leverage your wifi and gain valuable customer information. You can also use it to drive traffic back to your business. Instead of just giving wifi for free and not getting anything in return, give it out with the purpose to help your business. Check out our demo and how we use Facebook Messenger to automate this process for our clients.

Creating a Company Personality using Social Media

Social Media is a great way to reach consumers and inform them of new sales, products, and company involvement in the community. This day and age, it is extremely important to the success of your company that you are active and involved in social media. Social media allows for easy communication between company and consumer.

Consumers contact companies with complaints or comments and questions on products and so on, and the companies can directly respond to their concerns, improving their customer service. Responding to consumer comments and complaints on social media allows the customer to feel heard and valued by the company.

Some companies have also used social media to create personalities for their company, mostly through Twitter and Facebook. This has allowed not only for more contact between consumer and company but has also provided customer entertainment and has increased the social media following of many companies today. Wendys for example, has famous Twitter “roasts” where they respond to customers’ tweets with funny responses which gains them a lot of social media attention.

Wendy1

After posting their responses to customers, a lot of people retweet or favorite their tweets, expanding their Twitter network and encouraging more consumers to follow their Twitter because their Tweets are entertaining.

The reason why Wendy’s Twitter roasts has gained so much consumer attention is because they have an awareness of what people use their social media platforms for. Twitter for example is mainly used for comedic entertainment or political opinions and comments. Seeing as it is not a good idea to share a company’s political stance as it may cause a loss of consumer support and create backlash, comedic entertainment is a great way to connect with consumers.

Wendy2

Most funny company tweets are responses to customer complaints and questions. Turning customer complaints, which could potentially give the company a bad reputation, into something funny and entertaining for their followers actually gives the company positive attention in the end.

Wendy3

Tips for Joining the Trend

If you think your company would benefit from posting these comical tweets to its consumers, it is important that the company abide by these tips, especially if the company does not already have a reputation for posting funny tweets. You want your consumers to actually find your tweets funny and insure that you do not offend people with risky humor.

Twitter

To get a head-start on your funny tweeting, your company could create a false consumer account to tweet back at. This avoids risking offending an actual consumer seeing as they may think your company is not taking them seriously or making fun of them. Once you get a couple funny tweets out, consumers will recognize the trend and start coming up with tweets for your company to respond to.

Once you start responding to real consumer’s tweets, evaluate and think through the possible interpretation of your tweets prior to posting them. Having multiple people within your company look at your tweets prior to posting them and getting their opinion on them is a good way to double check and insure minimal backlash and maximum humor.

Creating a Personality

Creating a personality for your company and connecting with consumers on a more personal level will allow them to trust you and support you on a business level. Maintaining easy, efficient online communication with consumers is a great way to improve your customer service and show your customers how valued they are by your company.

Businessman holding cellphone with opened applications

Utilizing your company’s social media account not only for traditional customer service communication but finding innovative ways to provide customers with entertaining social media posts will not only build more positive relationships with you current consumer following, but will grow your consumer following on social media as well.

Every company is different and contains different types of consumers, challenge your company to not only maintain constant involvement on social media, but innovate how you use your social media. By focusing not only on responding to and communicating with your current customers, but attracting new customer attention on social media, your company will maximize the success of its social media involvement and improve its communication with current and future consumers.
Source: https://www.buzzfeed.com/christinajhuynh/15-times-wendys-twitter-was-more-shameless-than-y-2tfa4?utm_term=.ugAMyD12a#.rgmwjgD2v 

Small Business… is BIG Business

Sat. Nov. 25, 2017 is Small Business Saturday

Small Business Saturday is a day created by American Express to commemorate and promote Small Businesses and remind consumers that small businesses are the true back bone of America.

Did you know that according to the 2014 census, there are 29 million registered businesses in America, of which 25 million have “less than” 10 employees, of the 25 million, 22 million claim to have 0 -1 employee (meaning “self-employed”).

Small Business Owner at Restaurant

Small businesses account for 99.7% of all employers (source: SBA.gov), which means that if small businesses “went away”, it would devastate the economy. Supporting local, small and privately owned businesses is critical to our economy, our communities and our nation and not to mention the families they support.

Sure, you can get virtually anything on Amazon (or online), delivered the next day (and soon within hours). However, you can’t get a haircut, a slice of pizza served hot and fresh, gas in your car, a way to fix that knitting mistake or your lawn cut on Amazon. There are many goods and services that you can only get from a local business and it doesn’t take much to support your local business! You can support your local business by just taking a little bit of time out of your day and that effort will always rewarded with a smile from the business owner.

Small Business Owner at Hair Salon

So this Saturday, go out and see how many businesses you can support, but make it your personal challenge to shop local every week, throughout the year. When you engage with the local business owners, you will find them welcoming, informative and grateful.

Shop Small and do BIG things for your local businesses, community and your country.

 

About the Author:

JGJoe Grushkin is a serial entrepreneur for over 35 years. Currently, as the CEO, President and Founder of MaxExposure Social Media, the premier Social Media & Reputation Management Firm on North America, he is growing the business with effective leadership skills and developing a management team to lead in the future. MaxExposure assists small and media sized local businesses in over 80 industries. More information is available at www.MaxExposureSocialMedia.com