Today we go through a report for a client currently on our Facebook Messenger program. They are in their 2nd and a half month and have already achieved 5x monthly ROI. We have helped them get predictable sales month over month, tracking exactly how much each customer spends. How many marketing programs have you used where you can see every month how much someone spends as a direct result of that program?
Today we go through some tips on using ReferenceUSA for prospecting. If you aren’t familiar with ReferenceUSA, it is a database full of business and consumer information. By using the filters you can reach your ideal prospects and find out who the decision maker is in just a few minutes. Plus, it’s free!
Do you have a limited budget as a small business? Where do you start when it comes to marketing? Often times we hear businesses who acknowledge they need marketing help but have limited resources. The question is always, “how do I know where to start?”
Operating a small business is not something to try to sneak past your customers, but rather something to accent on throughout your marketing strategy. There are so many benefits to purchasing from small businesses as opposed to large businesses. Accenting on the personalized customer service, increased customer value, and high quality products and services your small business offers, will greatly increase the effectiveness of your company’s marketing. Below are three tips to helping you unlock the key to marketing your small business!
Inbound Marketing is EVERYTHING
Considering that small businesses tend to do less business and therefore generate lower profits than larger businesses, there is less money to be allocated towards the marketing budget. Inbound marketing is extremely helpful in allowing small businesses to compete with larger businesses who can afford to spend more on marketing. TV advertisements, print advertising, and radio ads have become extremely ineffective in recent years as customers are now using social media and music and tv streaming services. Inbound marketing includes blogs, websites, and social media marketing. Inbound marketing revolves around attracting the customer to your business, rather than simply marketing a product or service to them. It’s about creating a need for your customer so they come to you as opposed to the other way around.
If your business needs help with improving its inbound marketing, click here to check out our MaxExposure products on our website!
Give your Customers the Inside Scoop
One of the best parts about working with a small business is that you actually get to know the people you are working with. New customers want to know what to expect when meeting your business’ employees for the first time, and existing customers love to see the employees they love and are familiar with! Make sure to post an image of your employees at work either in-office or out of the office and keep them updated on your employees’ lives to engage them and increase their trust in your business! Posting content about an employee’s promotion or recent wedding shows your customers that you care about your employees and allows them to build relationships with your employees as well.
Customer Satisfaction Goes a Long Way
Last but not least, one of the most important aspects in effectively marketing your small business is following through on the customer service your customers expect. Satisfying your customers not only ensures they continue purchasing from your business, but that they will recommend your company to their friends and possibly even write you a review online! Customer recommendations and reviews go a long way in marketing your small business. Small businesses are typically not well-known and trusted right off the bat because many people have never used or heard of them before. Through customer satisfaction, reviews, and recommendations, your small business expands its customer base and improves its branding.
Check out our MaxExposure social posting products for your small business by clicking here!
Today we go through a concept called the “Zero Moment of Truth.” Learn how your potential customers think in the digital age and the information they consume before they actually decide to do business with you. Whether you are a sandwich shop or a furniture store, your potential customers are comparing your online presence against your competitors.
Today we go through how you can use Facbook Messenger to automate personalized messages that are sent every year to your customers on their birthdays. They can even include offers or coupons to drive them into your store. The best part is, you don’t have to do any data entry or keep track of a birthday list for email marketing. The system does it all for you.
Today we go through some key areas of your marketing presence. Often times, small business owners ask, “Where do I even begin when it comes to marketing?” In this video we go through 6 key areas, Online Reputation, Listings, Social Media, SEO, Advertising, and Website.
Today we go over how to use the Facebook Messenger program to give out your WiFi and bring in valuable customer information, and drive sales. Are you just letting your customers connect to your WiFi for free? If so, you may be missing out. We go through a step-by-step process on how to do that.
Today we go through some tips to use referenceUSA. referenceUSA is a free database of businesses. You can slice and dice the settings to fit your ideal prospect. This is getting back to basics, when you don’t have a full prospect pipeline, and don’t want to spend any money. Try using referenceUSA to start your day off productive.
No matter if you have hundreds of customers or just a handful, getting to know them can be the key ingredient to repeat business and or long term customer loyalty.
Here at MaxExposure we pride ourselves on offering the highest level of customer service possible, down the the smallest detail of greeting our customers by name when they call (caller-ID, is KEY for this :)). Asking your customers about their life, major events coming up, what they did this past weekend or even remembering their order (at a restaurant) helps to make your customers feel appreciated and that you care about them for more than just their role as a patron.
So how do you work to keep your customers? In age of social media, its easy!
- Host an Event – Events are a great way to get to know your customers outside of the “buyer-seller” relationship. Whether its a wine & cheese mixer at retail store, a customer appreciation happy-hour, or a special “members-only” class at the gym, having small events allows you to meet each of your customers and spend time getting to know them!
- Connect on Social Media – Highlighting your customers and or taking pictures of them in your business is a great way to not only thank them for their business & loyalty, but also a great way to increase your social exposure. When you feature your customers on your social media, it’s very likely that they will repost and promote you to their following.
- RESPOND to YOUR REVIEWS! – Responding to your customers reviews when they are complimentary is JUST as important as when the customer has an issue. Thanking your customers publicly online, is crucial to ensuring they come back and visit your business again. The smallest gestures have the biggest impact, BUT, if you feel you don’t have time to keep up with your reviews, we’re always here to help you by monitoring and responding to them on your behalf! #shamelessplug
- Create a loyalty rewards program – we’re pretty sure it goes back to the days of potty training, but our society is highly driven by cause & effect rewards. Whether its a free wash after 10 car washes purchased, a punch card towards a free sandwich or a 25% off coupon after your 1st visit, about 64% of small businesses say their loyalty programs have been successful.
Don’t worry, while you’re taking the time to get to know your customers, we are here to help monitor your reviews and manage your social media!
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