SEO: The Recipe to Getting your Restaurant Noticed

If we think back to the last time we searched Google looking for a restaurant, I think we could probably all agree it sounded something like, “restaurants near me..”. No matter where you are located, Google is going to find you at least 50+ restaurants that apply to your search. I’m sure you know by now, no one ever scrolls to the 50th restaurant that pops up. So how do you get your restaurant to the top of that list?

There’s three aspects your restaurant needs to value in improving your company’s SEO…

1) Customer Reviews and Review Site Profiles

2) Company Website

3) Social Media Engagement

Customer reviews and claiming review site profiles is essential in improving your company’s SEO. The more reviews your company has online on sites like Google, Yelp, Foursquare, and TripAdvisor, the higher Google is going to rank your restaurant, and therefore the more people will see your company’s profile.

“92% of consumers read online reviews for local businesses and 84% base their buying decision based on positive reviews.”

Customer Reviews and Claiming Review Site Profiles

It can be difficult to increase the amount of customer reviews your restaurant is receiving, the key to doing so is utilizing your business. What I mean by that is, offer your customers a free coffee or small dessert after their meal if they rate your restaurant online! Customers love free things so they’ll be encouraged to rate you even higher than if they rated you without any incentive! This will greatly increase the amount of customer reviews your company is receiving, bumping up your company on Google search results!

P.S. — Another important thing to keep in mind! 89% of consumers read businesses’ responses to customer reviews! If you need assistance in responding to customer reviews online, click here to check out our MaxExposure Review Response product!

Company Website

The company website is also essential in improving your restaurant’s SEO! Speaking as a consumer, the three most frustrating things I experience when using a restaurant’s website is not being able to access the full menu, online reservation scheduling that doesn’t work, and when incorrect hours listed.

Keeping your website up-to-date is essential in not only improving your SEO, but increasing the amount of click throughs your website receives when it does show up on a consumer’s search. Having a PDF version of your menu linked to your company website is a great functionality for consumers as they can print off your menu and have it easily accessible on their computer! Online reservation scheduling is not necessary and the times available are hardly ever correct seeing as reservations are constantly changing throughout the day. Customers are willing to call if they want to make a reservation and you’d rather they schedule over a call with you rather than not schedule at all because of incorrect availability online.

Social Media Engagement

Social media engagement is also extremely important in improving and managing your restaurant’s SEO. Not only can this help get the word out more about your restaurant, but it can even provide content for you to publish to your restaurant’s social media accounts as well as your restaurant’s Google profile. Social media engagement is like free marketing for your company. Every time someone tags your restaurant’s location or social media account in their post, they are marketing your restaurant to every single one of their followers, which can be thousands of people.

Making sure to like and comment on posts that your restaurant has been tagged in, or reposting a customer’s image on your company’s social media is a great way to not only market your restaurant, but show your customer that you care about their experience. The more your restaurant is mentioned on social media, the more online engagement your restaurant will receive, and the better your restaurant’s SEO.

If your restaurant could use some help with its social media engagement and postings, click here to check out our MaxExposure social media products!
To check out our SEO products, click here!

How To: Synchronize your Social Media

If you are running multiple social media accounts for your business (which you should be!) you want to be sure that all of them are telling the same story. A cohesion should exist among your sites, allowing customers to seamlessly transition between platforms while never feeling like they have disassociated between sites. Utilizing multiple sites while presenting a united, synchronized front could be the key your company is missing to putting your best foot forward online. Professionalism is a major key to securing customers and a solid social media base could be your first step.

First, visually tie together your accounts so that when jumping from platform to platform your customers feel as though they are still looking at the same company. There are multiple ways to make this a reality including color schemes, styles, and fonts. These methods may take a bit of practice to perfect, however if done correctly could really bring all of your sites together. A simple fix to this is having a logo. If your company has a recognizable logo that is present on each site, the customer is quickly reminded exactly where they are and who they are looking at. Lacking a stand-out logo? MaxExposure’s Custom Logo Design Package offers a custom logo design to help your company stand out (and stand together on social media).

Second, promote accessibility between sites. If you are looking to present your customers with a fully synchronized, full spectrum social media lineup, you want to be sure that they are noticing it, or it might as well not be in place. Placing links to accounts in the bios of other accounts or directly linking sites in posts on other platforms is a good way to promote the unification of accounts to customers.

Lastly, have the same voice behind all of your accounts, preferably the same person. Having a consistency in the content and style with which your posts are presented can give your company a voice of its own. Before long the voice of the individual running the accounts will become that of the company, as there is never a lapse in tone or consistency.

Don’t have the time to rummage through all of your accounts to post? MaxExposure offers a DIY Package consisting of software that you can use to post to all of your sites with a single click! Don’t have the time to post at all? With MaxExposure’s Social Posting – Basic package, we post for you!

 

Content Marketing Mistakes that YOUR Business Could Be Making

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If you don’t focus your energy into creating the right content, your time has been wasted. The three most common marketing mistakes that every business makes are…

  1. Filler content is better than nothing
  2. “If I had more time, my content would be better”
  3. Beautiful content = larger audience & more leads

Here’s why these three points are completely wrong…

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Filler content is better than nothing

Content Marketing

If a majority of the content that you put out is “filler,” than your audience or rather, your customer base will stop looking at your content because “filler content” holds no value. It is better to take more time creating better content than to simply inundate social media with content that has no value.

Source or develop content that provides your audience & customer base with something that they can relate to. Articles that are relevant to your industry but also give your customers interesting information provides value and is a great way to help gain exposure but not inundate your customer with information solely about your business.

Decreased value will lead to decreased interest in your product or service. Some customers in your audience may even begin to associate your product or service with dis-value because your social presence creates an aura of quantity rather than quality.

“If I had more time, my content would be better”

Finding time for social content can be challenging

Taking 10 or 20 minutes out of your day to focus on content creation for your company helps keep your company’s content fresh and new. Taking this time out of your day will also leave you feeling less stressed because you know that you will have time every day to plan or create instead of “half-a&*ing” content at the last minute.

Beautiful content = larger audience & more leads

Beautiful Content

Unless you’re a travel agency or clothing company, beautiful content does not always equate more leads. For example, if you’re a plumber, customers don’t want to see stock images of shiny pipes on your social media (save that for the website). They’d rather see real projects that your company has completed… even if they are the most visually appealing. Showing real projects and or videos of job sites shows the customers what to expect but also how you and your team work.

How To: Convert Social Media Followers into Customers

Get the case study on how 3 companies developed their social media to have successful customer engagement!

Instagram posts and Facebook ads are the 21st century versions of billboards and newsletter pamphlets. Today’s consumers wants to interact directly with their business providers. Social media, online marketing & how to convert those followers to customers may seem difficult to those who don’t have immense experience with online marketing conversions. However, you don’t need to study the world of social media & conversions to have it help your business, you can follow these six steps to learn how to convert social media followers into real business customers.

1. Choose your platform

Facebook? Instagram? Twitter? Pinterest? LinkedIn? Google Plus? The options are endless and finding your unique social niche is essential in converting followers to customers. In every profile, it is essential that you include your address/phone number/ any relevant contact information, a profile photo and company description. This will make your business easier to search for. For obvious reasons, customers are also more likely to use a business that has more information listed rather than a business that has no information listed.   Social Media Guide: Platforms  

2. Expand your Social Channels

Social media is an ever-growing giant. In June 2017, Facebook had 2 billion monthly users. Currently (April, 2018), Facebook has 2.4 billions users. This user growth can be seen in virtually every single social media platform. By expanding your social channels to multiple social media platforms, you will be appearing in multiple feeds to increased numbers of unique viewers. Diversifying your outreach on social media platforms across as many networks as possible will increase your chances of your followers and viewers becoming customers. twitter-facebook-together-exchange-of-information-147413.jpeg

3. Engage Engage Engage

A page cannot be discovered if there is no activity and if a page is not discoverable, than there is no opportunity to grow your customer base. Follow other local businesses, respond to any comments on your posts and repost photos that your business is tagged in. By creating an online community of local businesses and responding to customers’ inquiries online, your page becomes more discoverable to potential clients in your area.

 4. Provide Value & Information

Instead of over-promoting your business and services, also provide value to your customer base by posting articles and relevant information about your industry. Are you a makeup artist? Write and repost articles and information about new brands and trends. Are you a landscaper? Write and report articles and information about how to keep your lawn and garden looking healthy year round. Your customers and current followers are likely to share this information if they find it valuable. This will spread your business’ name to those who may not have heard of your services or products before.

5.  Offering Testimonials

The most powerful resources to business’ are it’s success stories.  Potential customers want to see visuals of a job well done because it makes them feel more secure when using your services. Using visual testimonials builds your credibility so don’t be afraid to reach out to past customers and ask them for their good word!

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6.  Call to Action

In every single one of your posts, there should be a “call to action,” or a device that helps prompt a sale. Calls to action may include, “contact us for more information” followed by your contact information. Calls to action may also include, “free 7 day trial with no subscription” followed by a link to sign up for a free trial. Another example may include “Show this post to get 5% off of your services.” In all of these examples, potential customers are prompted with the decision to ignore your post or act upon your call to action. social media customers Effective social media marketing provides myriads of opportunities to build and retain your customer base. But does this still sound intimidating? MaxExposure Business Solutions can help you conquer your marketing goals with our Social Page Build package. We help by giving your business one place to stay social. We build your social pages, generate leads, schedule ready-to-publish content, and communicate with your followers all from one place: a tool that makes managing social media simple. Sources: Quick Sprout Hub Spot   

Creating a Company Personality using Social Media

Social Media is a great way to reach consumers and inform them of new sales, products, and company involvement in the community. This day and age, it is extremely important to the success of your company that you are active and involved in social media. Social media allows for easy communication between company and consumer.

Consumers contact companies with complaints or comments and questions on products and so on, and the companies can directly respond to their concerns, improving their customer service. Responding to consumer comments and complaints on social media allows the customer to feel heard and valued by the company.

Some companies have also used social media to create personalities for their company, mostly through Twitter and Facebook. This has allowed not only for more contact between consumer and company but has also provided customer entertainment and has increased the social media following of many companies today. Wendys for example, has famous Twitter “roasts” where they respond to customers’ tweets with funny responses which gains them a lot of social media attention.

Wendy1

After posting their responses to customers, a lot of people retweet or favorite their tweets, expanding their Twitter network and encouraging more consumers to follow their Twitter because their Tweets are entertaining.

The reason why Wendy’s Twitter roasts has gained so much consumer attention is because they have an awareness of what people use their social media platforms for. Twitter for example is mainly used for comedic entertainment or political opinions and comments. Seeing as it is not a good idea to share a company’s political stance as it may cause a loss of consumer support and create backlash, comedic entertainment is a great way to connect with consumers.

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Most funny company tweets are responses to customer complaints and questions. Turning customer complaints, which could potentially give the company a bad reputation, into something funny and entertaining for their followers actually gives the company positive attention in the end.

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Tips for Joining the Trend

If you think your company would benefit from posting these comical tweets to its consumers, it is important that the company abide by these tips, especially if the company does not already have a reputation for posting funny tweets. You want your consumers to actually find your tweets funny and insure that you do not offend people with risky humor.

Twitter

To get a head-start on your funny tweeting, your company could create a false consumer account to tweet back at. This avoids risking offending an actual consumer seeing as they may think your company is not taking them seriously or making fun of them. Once you get a couple funny tweets out, consumers will recognize the trend and start coming up with tweets for your company to respond to.

Once you start responding to real consumer’s tweets, evaluate and think through the possible interpretation of your tweets prior to posting them. Having multiple people within your company look at your tweets prior to posting them and getting their opinion on them is a good way to double check and insure minimal backlash and maximum humor.

Creating a Personality

Creating a personality for your company and connecting with consumers on a more personal level will allow them to trust you and support you on a business level. Maintaining easy, efficient online communication with consumers is a great way to improve your customer service and show your customers how valued they are by your company.

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Utilizing your company’s social media account not only for traditional customer service communication but finding innovative ways to provide customers with entertaining social media posts will not only build more positive relationships with you current consumer following, but will grow your consumer following on social media as well.

Every company is different and contains different types of consumers, challenge your company to not only maintain constant involvement on social media, but innovate how you use your social media. By focusing not only on responding to and communicating with your current customers, but attracting new customer attention on social media, your company will maximize the success of its social media involvement and improve its communication with current and future consumers.
Source: https://www.buzzfeed.com/christinajhuynh/15-times-wendys-twitter-was-more-shameless-than-y-2tfa4?utm_term=.ugAMyD12a#.rgmwjgD2v 

The Do’s & Don’ts of the Hashtag

Each social media platform has its unique purposes and vary in terms of consumer usage, but they all share one common aspect that helps brand awareness and key searching.  Facebook, Instagram, Twitter, Google & Linkedin, all share the use of the hashtag to help connect users to products or followers to other followers with like interests.

For those who are not familiar with hashtags, a “hashtag” is the number symbol “#” followed by a phrase or single word. When you post an image (on instagram), or written post on social media (on Facebook or Twitter), you can follow or caption the post with a “#” followed by something relevant to the post’s content.

In evaluating how the use of hashtags can help your business, hashtags are a super easy and efficient way to grow your company’s network on social media platforms. Although “hashtagging” itself is not very complex, there are many ways people can use hashtags to connect with new businesses or people on social media.

For example if you are a restaurant owner posting a picture of a new menu item on Instagram, you can follow the caption with “#yum #foodie #newmenu” and so on. This connects your post with every other post on that social media platform that used the same hashtag. If a user is looking at a post from another restaurant, or even just a post from a friend, they can click on the hashtag and your post will show up on their screen. If they simply search “#yum” in the search bar on Instagram, Facebook or Twitter the same thing will occur and your post will again reach their screen.

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Even when a user is not familiar with your company and is not directly searching for your business’ social media account, the hashtag greatly increases their ability to find your company’s account, increasing the size of your company’s network and online following.

Hashtags are also extremely helpful to your business even if it is not your business that is posting the hashtag. If you own a clothing or home furniture store and one of your customers posts a picture on social media of a product they purchased from you with “#lovethis #yourcompanyname,” their followers can then search for your company with the name provided in the hashtag. Even without necessarily clicking on the hashtag, it can still indirectly lead potential followers to your company’s social media account.

Hashtags are relatively straightforward, however there are many things that can go wrong with hashtags.To be sure you maximize the effectiveness and success of the hashtags in your company’s posts, it is important to always perform the three tasks below when posting hashtags.

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Find What’s Trending

Although you can add as many hashtags as you wish to your company’s social media posts, it can also be extremely helpful to research what specific hashtags are trending each day. If “#love” is trending today, as long as you find it somewhat relevant to your company’s post, you should include it. If the hashtag is trending, more people are searching for it on social media platforms and therefore your post is likely to be viewed by more users.

Research your Hashtags

Just like with anything else your company posts on social media, always be sure what you are posting cannot be found offensive to consumers. Although the word or phrase you are posting may mean one thing to you and your company, it could mean something entirely different in context to social media trends. If you are unsure of a certain word or phrase you wish to include in a hashtag on your post, it can be extremely helpful to search the hashtag first and see what other posts have used the hashtag. This is very effective in helping avoid any scrutiny or offense taken by your company’s social media posts.

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Manage how much you Hashtag

Although you can potentially post as many hashtags as you wish, it is important you learn how to manage your hashtagging and not overcrowd your post. Including too many hashtags in one post can take away from the meaning and purpose of the post itself, as well as cause consumers to think your company is trying too hard to gain followers. I would recommend including anywhere from 1-3 hashtags, 4 hashtags at most, to insure you maintain a high quality image for your company’s social media. It is also important to list your hashtags from top trending to least trending so more users will be familiar with the first hashtag they see.

When used correctly, hashtags have proved extremely effective with the expansion of social media today, in expanding every user’s network. Hashtags allow users to reach businesses and people they otherwise never would have encountered. Hashtags are extremely simple to implement in social media posts, and yet very effective in reaching your company’s large audience.

With the billions of users on social media platforms today, it can seem near impossible to reach a large majority of your potential consumers, but hashtags are making that possible, enabling companies and people everywhere to maximize their outreach to the larger population.