Social media marketing can be an effective resource for spreading the word about your law firm. The main goal of using social media for marketing is to advertise your services, show why you are a credible firm, and make people think of your name first when they need legal help. Social media marketing is a great advertising outlet because it is quick, easy, and inexpensive, but has the potential to result in high levels of engagement. Here are 5 tips for promoting your law firm via social media:
Choose a social media platform where your potential clients are active
Not everyone uses every social media platform. In order to most effectively advertise for your business, make sure to appeal to the platforms where your potential clients are the most active. For example, if you specialize in business or employment law, LinkedIn may be an effective platform for you. In addition, consider the demographic of your clients; younger people are typically more active on Instagram and Twitter, while older people are more active on Facebook. Choosing the proper social media network can make your campaign more successful.
Portray a professional brand in order to build the credibility of your business
When looking for a lawyer, potential clients want to see firms that portray themselves in a professional manner. It is important to include complete and accurate information in easy-to-read places. Information should include: hours of operation, location, mission statement, contact info, a link to the website, any awards or recognition received, and number of years practiced. This will eliminate the hassle of having to search for information.
Use the 80/20 rule
When using social media to promote your law firm, it is important to have a balance between advertisements and entertainment. If your feed is only advertisements, you run the risk of losing follower engagement due to lack of interest. But if your feed is only entertainment, your business may not seem credible. Try to achieve a ratio of 80% advertisements and 20% entertainment to maximize interest from followers!
Gain support from followers
Now that you have your account running, it is important to gain followers so that your page seems well established. Try reaching out to family, friends, other firms, or local businesses and encourage them to follow you. Follow and engage with other similar accounts, and it is likely that they will do the same.
5. Promote your business
Let possible clients know about any recognitions or awards that you have received.
When used properly, social media is a great tool to help promote law firms! Need more help? Click here to check out our social media services!