Having a well-designed website is an absolute requirement for any successful digital marketing strategy. In order to satisfy your customers, increase conversion rates, and improve SEO rankings, your website should be designed according to common best practices. Here are five do’s and don’ts that you should know about when designing your website!

  • Do include multiple calls to action on every page.
    When people visit your site, they might not know exactly what they want to do or where they should start. To solve this problem, try incorporating multiple calls to action to your pages, in which you guide your visitors to complete your goals. You want to make sure that your CTA’s are very compelling, so that they receive more clicks and lead to more conversions. By emphasizing urgency, adding excitement, and offering something of value in these CTA’s, you may notice more people starting to take action!
  • Don’t add too much text to a page.
    Sometimes, the problem isn’t that a website has too much text, but that the text is not properly formatted. If a visitor sees a large chunk of text, chances are, their patience will wear out and they won’t want to read the whole thing. Instead, try breaking up your content into smaller paragraphs so that it is easier to read. Use headers to highlight different topics or sections and images to make the text more scannable. If your website is set up in this way, people are more likely to read through your entire site and gain more interest in your company. 
  • Do choose easy-to-read fonts.
    Along with formatting, it is also important to make sure that your fonts are easy-to-read. You’ll want to use fonts that make your site look professional and appealing, as fonts that are too busy or difficult to read will turn away potential customers. Script fonts and display fonts shouldn’t be used in the body of your text, as they are hard on the eyes. Instead, use a more readable and classic font to draw in your visitors. Additionally, make sure that the font text is big enough for everyone to see and clearly read!
  • Don’t forget to optimize your website for speed and performance.
    Did you know that the time it takes your website to load actually has an immense impact on your SEO and conversion rates? Search engines will rank websites that load quickly higher in search results, and customers will be more likely to stay on your site if they don’t have to wait long for loading times. For this reason, when it comes to boosting your page speed, it is extremely important to resize and compress any images, cut down on external scripts, and watch the number of fonts you are using. There is a lot that goes into speeding up a website, but these are great places to start. 
  • Do use quality photographs.
    Appearance is practically everything when it comes to designing a website. For this reason, the quality of photographs you use is extremely important for the way visitors will perceive your site. Luckily, you don’t have to spend a lot of money to get these quality photos. Websites like Unsplash or Pexels have great high quality and free stock photos to choose from. And, if you need some more personalized pictures of your products or services for your ‘about’ page or anywhere else on your site, you can still make your photos look amazing, without even having to hire a professional photographer! This will elevate the appearance of your website, and attract more visitors.

When it comes to marketing your business online, your website is one of the most important elements that potential customers will want to see. By following along with these website do’s and don’ts, your chances of increasing conversion rates and improving your SEO ranking are much higher!


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