Email was one of the first forms of online marketing, but times have definitely changed since they first became widely-used in the US. You’re probably wondering how email marketing can still be relevant, when most people tend to flock to social media to stay up to date with what brands are doing. The reality is that emails have a pretty high ROI rate. So, yes, email marketing is still relevant, and here’s a few reasons why:
1. They Grab Your Attention
It may seem surprising, but emails still have the power to grab your audience’s attention. If done correctly, they can be more personal and stand out in the user’s inbox. This is especially true when the user triggers the email being sent, such as signing up for a mailing list. Making them more personalized to the reader catches their eye and prompts them to read further.
2. Reach More People
Nearly everyone in the online world has an email address. It’s how most people sign up for social media, stay in touch with their favorite brands, and get information on just about anything. In other words, people are very connected to their inboxes. For this reason alone, email is an extremely effective way to reach almost any demographic. And- with messanger bots, you can get new and existing customers to visit your website more frequently by building a database for thousands of local email addresses!
3. Retain Subscribers
With email marketing, you have the opportunity to reach out to users directly and get them to subscribe to your email list. It is easy to do, and you don’t have to worry about paying for ad space. Just remember to only send out quality content when necessary, as your subscribers don’t want to be overwhelmed with constant emails.
4. Track Customer Actions
Email marketing gives you insights into consumer actions. You can see what elements in your emails your subscribers are clicking on, and figure out why they are clicking on those elements. In areas that don’t receive as many clicks, you can figure out ways to better engage your customers. You can also play around to see which headlines work best with your audiences, and which subject lines have a higher open rate. Overall, it is a great way to experiment and find out what works best to catch your audience’s attention.
Sending out valuable, high-quality content in your emails is a great way to market your brand. Understanding your audience and what they care about is the first step to creating great content for your emails. With a little time and effort, emails can make a big difference in the amount of exposure your brand receives.
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