How Landscapers Can Get More Local Customers With Digital Marketing

If you're a landscaper, your ideal customers are right in your backyard. Homeowners, property managers, HOAs, and local businesses all need reliable landscaping services, but with more competition than ever, simply doing great work isn't enough.

At MaxExposure Business Solutions, we've helped 600+ small businesses, including many landscaping companies, grow their customer base using smart digital marketing strategies. From social media marketing and local SEO to paid advertising and website design, we've seen firsthand what works, and what doesn't for landscapers trying to dominate their local market.

In this guide, we'll break down exactly how landscapers can get more local customers, book more jobs, and build a steady pipeline of high-quality leads using proven digital marketing tactics.

After checking out our tips, if you want to discuss how we might be able to help your landscaping business get more local customers and take care of all the heavy lifting, then let's chat. Our services are very affordable with the small business owner in mind.

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Why Local Marketing Is Critical for Landscaping Companies

Landscaping is a hyper-local service. Most customers search for things like:

If your business doesn't show up in those searches, your competitors are getting the calls instead.

Local digital marketing helps landscapers:

Local SEO: The Foundation of Landscaping Marketing

Local SEO is one of the highest ROI marketing channels for landscapers when done correctly.

Optimize Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is often the first impression potential customers see.

Key optimization steps:

We've seen landscapers increase calls just by optimizing and actively managing their Google Business Profile.

Landscaper Google Business Profile Example

Here is an example of a landscaper that started with our Local SEO services. They were consistently getting just a few Google Business Profile interactions each month. After we optimized their Google Business Profile and helped automate their review process they went from under 10 interactions per month to over 50 and are just getting started.

Have Your Website Rank on the 1st Page of Google

The second part of our strategy is to optimize your website to rank on Google. Most people design a website for looks and functionality but local SEO practices are often overlooked.

Follow some of these bullet points to help your website rank higher.

Landscaper Google Search Results Example

Here is an example of a landscaper that started with our Local SEO services. The previous 6 months they had just under 900 impressions on Google Search. After we optimized their website they went from just under 900 impressions for the previous 6 months to 1,950 impressions in the past 6 months (a 2x increase).

Consider what it would do for your business if you had double the amount of people see your website when searching for a landscaper on Google or what it would mean for your business by also increasing the amount of phone calls you receive every month from your Google Business Profile?

Location Pages That Rank

If you serve multiple towns or counties, you should have dedicated service-area pages on your website.

Examples:

Each page should include:

Learn more about our Local SEO services

Website Design That Converts Landscaping Leads

A beautiful lawn won't matter if your website looks outdated or confusing.

Landscaper websites should:

Conversion Essentials

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Social Media Marketing for Landscapers

Social media is an everyday essential for landscapers. Consider using your phone to snap a few pictures or videos every day. In a crowded social media space it's important you utilize multiple platforms and post multiple types of content. Don't just post to Facebook & Instagram, utilize stories reels and other local platforms where your customers are spending their time.

What Works Best

Facebook and Instagram are especially effective for:

Learn more about our social media marketing services

Digital Advertising That Delivers Immediate Leads

While SEO builds long-term momentum, digital advertising delivers faster results. Typically, we recommend doing both. While digital advertising can deliver quicker results, as soon as you stop advertising you lose out on showing up on the top of Google without doing any Local SEO work. On the other hand, local SEO work can drive more long-term results but typically takes a few months for significant ranking changes.

Google Search Ads for Landscaping Companies

When it comes to Google ads, you have so many options. There are Search ads, Performance Max ads, YouTube ads, etc.

I typically recommend Search ads. I feel that there is more intent behind them, even if they are usually a bit more expensive in terms of cost per click. To me, I would rather show up in my geographic area when people search "landscaper near me" rather than a YouTube ad for someone who isn't even interested in landscaping services.

Target high-intent searches like:

Smart Google Ads strategies include:

Once your ad launches make sure you have conversion tracking set-up and are monitoring results.

If you have absolutely no experience with Google ads but want to try them, I suggest contacting us or another company to help get you started. It often costs less to have someone experienced manage your Google Ads campaigns for you rather than waste months of time and hundreds, if not thousands of dollars trying to figure it out for yourself for the first time.

Facebook & Instagram Ads

Facebook & Instagram ads are a great low-cost way to stay in-front of people in your city / town. It typically costs less than Google ads in terms of how many people you can get in-front of.

There are a few important things to consider before starting Facebook / Instagram ads.

Learn more about our digital advertising services

Reviews & Reputation Management

Online reviews can make or break a landscaping business.

Strategies that work:

Landscapers with 4.5+ star ratings consistently outperform competitors in local search.

FAQ: Landscaping Digital Marketing

How long does local SEO take for landscapers?

Most landscaping businesses see measurable improvements within 3–6 months, with continued growth over time.

Is digital marketing worth it for small landscaping companies?

Yes. Even solo operators benefit from local SEO and Google Ads because customers search with high intent.

What's the best marketing channel for landscapers?

Local SEO and Google Ads typically produce the strongest ROI, supported by social media and a strong website.

Should landscapers advertise year-round?

Yes. Off-season marketing builds awareness, reviews, and demand for peak seasons.

How much do your services cost?

We offer four main services: Local SEO, social media marketing, digital advertising & website design. Each service has a few simple options that you can choose from with transparent pricing. If you are interested in learning more, get in touch, let us know which services you are interested in and we will send you our pricing options.

Contact Us: Grow Your Landscaping Business Locally

If you're a landscaper looking to get more local customers and want help implementing the strategies we've covered, our team is here to help.

At MaxExposure Business Solutions, we've worked with 600+ small businesses, including many landscaping companies, to generate more local leads through:

Whether you're just getting started or looking to scale your landscaping business we'll build a marketing strategy that fits your goals and your budget.

Phone: 781-368-0156 | Email: aly@maxexpousa.com | Service Areas: Nationwide

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Not quite ready to speak with us yet? No problem, start with our free Local SEO guide to learn how landscapers can improve local rankings and attract more customers.

Download the Free Local SEO Guide

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